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New 13,000-sq.ft. space is the educational epicenter for its professional haircare brands.
January 16, 2026
By: Christine Esposito
Editor-in-Chief
Stylists work on runway hair on site. L’Oréal Professional Products opened the L’Oréal Academy—a new hub for licensed hair professionals—at Hudson Yards in New York City. Spanning 13,097 square feet, the site will serve as the new “creative epicenter and global benchmark for technical mastery,” according to the global beauty giant, which hosted a celebratory event complete with a ribbon cutting, executive speeches, musical performances and a runway show, on Jan. 12, 2026....
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